
We’re seeing fairly good attendance for the most part in Major League Baseball here in the United States this summer. College football and the NFL will hopefully do well this fall as we approach that time of the year once again. But what about across the pond? How well will football do in Britain? The Evening Courier has a preview…
Football crowds predicted to drop as recession bites and ticket prices rise
Published Date: 29 July 2009
The number of football fans intending to turn their backs on going to live matches has increased as the cost of attending games becomes ever harder to bear for hardcore fans, according to Virgin Money’s authoritative Football Fans’ Inflation Index.
Research for the index shows that 30 per cent of regular match goers plan to go to fewer live games in the 2009/10 season because of the cost – up from 26 per cent in pre-season last year.
And of those out-priced fans, 22 per cent are intending to follow a less expensive lower league club in order to ensure they continue to get their regular fix of live football.
According to the index, which has tracked the cost of being a fan since January 2006, costs have risen 15.1 per cent year-on-year and by 29.6 per cent compared to when the index launched in October 2006.
Rail fares, ticket prices and pay-per-view expenses have also all increased significantly since last year, as have the price of match day goods such as food, alcohol and replica shirts.
The research was carried out among more than 4,000 fans representing all 92 clubs in the Football League.
In the Premier League, three of the Big Four are most at risk as 33 per cent of hardcore fans say they plan to go to fewer games. Birmingham, West Ham and Wolves fans are close behind at 31 per cent.
Premier League clubs that have the least to worry about include newly-promoted Burnley, Fulham and Hull. However, even they face up to one in five fans cutting down.
Grant Bather, spokesman for Virgin Money, said: “Clubs need to come down from planet football and live in the real world. Despite some efforts to cut or freeze ticket prices, for many fans attending just one game burns a big hole in their pockets. To attend 10, 20 or 30 games in a season is asking a lot when prices are so high.”
Virgin Money says supporters are only reacting to increasing pressures on their finances which have been caused by rising unemployment and increasing mortgage, food and fuel costs.
Malcolm Clarke, Chairman of the Football Supporters Federation, commented: “It is very worrying that ‘football inflation’ continues at a level way above standard inflation. Football fans are you, me and the bloke next door, not a different race, and with people losing their jobs and being worried about the future, it’s not surprising that going to the match – a leisure activity – might suffer.
“And in the middle of all this, fans see huge sums of money being paid in transfer fees and even a club talking of paying a player a million pounds a month, which many regard as obscene. A little bit of prudence – and a little bit of humility – from those at the top of our game, would not come amiss in the current climate.”
PREMIERSHIP CLUB PERCENTAGE PLANNING TO ATTEND FEWER GAMES THIS COMING SEASON
Arsenal 33%
Liverpool 33%
Man Utd 33%
Birmingham 31%
West Ham 31%
Wolves 31%
Portsmouth 29%
Sunderland 29%
Tottenham 29%
Aston Villa 28%
Stoke 28%
Chelsea 27%
Wigan 26%
Blackburn 25%
Everton 25%
Man City 25%
Bolton 24%
Hull City 23%
Fulham 22%
Burnley 19%


