Defining America’s Breakfast Cereals

Some people in this world have too much time on their hands… How advertisers present their products to consumers has led one of the most popular cereals in America to be scrutinized by the Food and Drug Administration…The report from Source Metro Networks…

Is Cheerios a drug?  While the Food and Drug Administration seems to think so, most Americans don’t.  A new poll shows that 87-percent disagree with the FDA’s recent remarks that the cereal should be regulated as a prescription drug because of the health claims in its advertising.  Just four-percent agree.  Consumers also don’t want Cheerios leaving the grocery store.  More than 90-percent don’t think it should be pulled from the supermarket and sold exclusively in pharmacies because the brand is promoted as an aid in reducing cholesterol.  While 35-percent note they’re more likely to buy a product because of its advertised health benefits, 45-percent say such marketing has no influence on their purchasing decisions.